My mission is simple: to provide effective solutions that assist, support and elevate beauty businesses.

I work with brands, training academies and start-ups big or small to create tangible action plans to make an impact, scale up and expand market reach.

Working with brands, colleges and retailers, I’ve helped to grow and develop beauty businesses for the last 16 years.

Beauty brand strategy, Beauty industry recruitment, freelance makeup consultant,
A flat lay of makeup items and a laptop on a white surface, including a compact powder, lipstick, makeup brush, nail polish, and a pair of eyelash curlers.

Product Development

Helping to elevate brands with years of product development experience and working artistry knowledge.

Person using a laptop with a finger on the keyboard and holding a mug, on a desk with a notepad and a notebook

Tech Solutions

Optimising your online presence with copywriting and SEO strategies with a thorough audit of your online presence.

A woman with long dark hair having makeup applied with a makeup brush while her eyes are closed, outdoors.

Trend Analysis

A woman is demonstrating nail art techniques to two young women sitting at a table with nails and nail supplies, including nail polish bottles, nail tools, and a display rack.

Training & Education

PGCE qualified and over 10 years experience in education and training. I help guide and plan your training strategy, big or small.

Flat lay of various makeup products and brushes on a beige background, including powders, brushes, lipstick, and a foundation bottle.

Product Launches

With a background in bringing products to market and a thorough understanding of the colour cosmetic world, I can help guide your product from initial concept to market launch.

A makeup brush resting on a jar of pink blush powder.

Business Growth

Strategic vision and future-proofing, working with your business to define and refine your brand identity.

Identifying opportunities and creating innovative solutions to launch and grow successful beauty businesses.

Who I Work With

Colleges

Start Ups

Salons

Content Creators

Skincare Clinics

Established Brands

Training Academies

Brand Developers

Let’s Build Together

Ready to take the next step? Get in touch to discuss your business needs. Together, we’ll craft a customised plan that brings your vision to life.

A woman with long, wavy light brown hair, wearing glasses and a black blazer, sitting confidently with her hands resting on the back of a black chair in front of a plain off-white wall.